Most people would probably not think of Instagram as the first platform to use for lead generation. But in fact, it could be done if you put a solid method behind it. It works because Instagram drives high-quality traffic. Read more about the statistics here: https://sproutsocial.com/insights/instagram-stats/
Indeed, Instagram doesn’t generate a lot of traffic, but because the users have to first view the content, read the caption, and click on the bio link before reaching the destination, it proves that they are genuinely interested.
Therefore, a platform like Instagram allows you to get higher-level conversions, which brings people to sign up for webinars, register for events, subscribe to your email list, and so on.
To get the most out of Instagram, you need to create a marketing strategies and execute them effectively.
In this guide, we will be discussing exactly how to turn those audiences into leads.
The Purpose of Lead Generation
Before we jump into the strategies, you should understand how to gather leads. The purpose of lead generation is to build interest in the service or product you offer. Thus, some ideas are:
- Create a giveaway or competition that requires participants to enter their contact details to win something.
- Direct users to a landing page where they can receive a discount after signing up.
- Offer free webinars in exchange for contact information.
Nevertheless, depending on how effective your lead generation strategy is, blog posts, snippets of your podcast, or tutorials could be compelling enough for the audience to become subscribers.
These are our 3 tips to generate organic leads on Instagram:
Tip #1: Create Engaging Contents
HubSpot’s Marketing Report in 2021 reveals that 53% of marketers prioritize content creation. The reason? Compelling content, backed up by social media marketing strategies, boosts engagement.
Whether it’s visually appealing posts, interview clips, professionally made videos, or live streams, you can establish your brand and shine among other Instagram accounts of your audience.
Let’s see an example to illustrate this:
No matter how popular the brand is, it still won’t impress Instagram users to see poor content on their feed. This brand, for example, has the “guides” button (marked red) to show the audience all sorts of their products. This is one example of how you can raise awareness of your products, service, etc., and ultimately turn prospects into clients.
Yet, fabulous content is not enough, which brings us to the second tip.
Tip #2: Create Enticing Call-To-Actions (CTAs)
Call-to-actions are prompts, often in the form of a text or an image, to invite the audience to take specific actions for higher engagement, reach, and web traffic. Because ultimately, you want to drive the audience to take action on your posts.
You can invite engagement in your posts by including some questions or invitations for discussion, such as:
- Have you tried this?
- Vote for your favorite!
- What’s your favorite XYZ?
- Do you feel the same way as XYZ?
Another type of CTAs is to drive traffic to your website. Remember: the social media audience is not the end. Social media is a vehicle to share your message and move people to where you do your business.
- Grab your freebie here (link)
- Click on the link on my bio to get XYZ!
Now that you understand the importance of solid content and compelling CTAs, let’s move on to the next tip.
Tip #3: Use Instagram Reels
As a next step, you can use one of the most popular Instagram features currently available, Instagram Reels. Reels allows you to create videos that can be used as feed posts on your feed. Brands are using Reels to educate and differentiate themselves from their competitors, and ultimately lead audiences to become leads.
Engaging Reels can help draw people to your brand, but it does not automatically result in leads. Again, you need to use content strategically, for example, by incorporating swipe-up links and call-to-actions in your captions to ensure the audience visits your website or your store.
Are you ready to generate more leads on Instagram?
Last tips from us: Don’t be afraid to think of new and creative ways to develop your content, revise your social media marketing strategy on a regular basis, and refine them as you go.
What do you think about the tips above to generate leads on Instagram? Let us know in the comments below!